Frequently asked questions
A few things you might be wondering…
See your square metre’s exact location and track the exact amount of carbon being offset
We protect the land for 30 years minimum and carefully monitor the soil quality, carbon levels and biodiversity
Share Your Journey
Members area on our website showing your statistics and data as well as downloadable assets
A few things you might be wondering…
When the land has been purchased, you will receive a What3Words link and QR connected to your specific square metre so you can see where it is. Finding the right land and purchasing takes some time, so it is not done immediately, but given that it takes 20 years before most trees start to have a tangible carbon benefit, it’s still much quicker than planting trees!
We budget £5 for every square metre – this covers the purchase of the land, planting and maintenance over 30 years. We work with the government, the University of Lincoln and ecology experts, to turn that land into a biodiverse wildflower meadow.
While we offer carbon offsetting, and it is a big part of what we do, we are more focused on wildflower planting and rewilding land to encourage biodiversity. We want to offer financially accessible carbon offsetting to people and businesses, and have included the Carbon Calculator so you can easily work out your carbon footprint and choose how much to offset with us. We also offer tangible visual data presented in a digestible way that you can share on your website, social media, newsletters, emails and more.
Another thing that makes My Square Metre different is how we adapt and do what’s best for each individual piece of land in the long term. We conduct a survey of the land and surrounding area and choose plants and wildflowers that will offer the most benefit to that location. Innovation is part of what we do. We are experimenting with planting practices that we believe will speed up the biodiversity process and hope to share our findings in a paper in 2024.
No, at least not useful farmland. We won’t ever buy anything above grade 3 land, we are aiming to buy land that needs help, such as brownfield sites and grade 4 land that is unsuitable for farming. This kind of land can be turned into a biodiverse paradise over the 30 years it’s protected. We do not want to take away productive land that is useful to the hardworking people who provide our food. Land that was originally farmland will be open for farmers to rent after the 30 years on My Square Metre green farming contracts.
Once you have paid for a Square Metre, it goes green forever.
After 30 years of maintaining and restoring wildflower-filled meadowland, one of 3 things will happen.
– The meadow will be completely rewilded, as after 30 years the flowers will be strong and prevalent enough to continue growing without intervention.
– Some land will be rented to farmers on green farming and innovation contracts to ensure the biodiversity above and below the soil is maintained. This helps food to be grown in the UK so less has to be imported.
– A small percentage (less than 1%) may be developed, but only at net zero carbon, and only sustainable businesses that benefit the community.
That is a fantastic question, and one that has as many answers as there are square metres. Just like trees, not all square metres will be the same, so we take an average of meadowland in different soils. This is about 300g per square metre a year. This is actually more per square metre than newly planted forests. Because your square metres are protected for 30 years, you get 3kg of carbon offset over 30 years. So you will continue to help the planet, long after your last payment.
Use our carbon calculators to work out the carbon footprint of regular activities, like driving, grabbing a coffee, or even spending time on social media. Just input your monthly usage of the activities below and work out how much carbon is produced - then offset this with a one-time purchase or monthly subscription. And that’s it!Get started
Use our contact form to get in touch and a member of our team will be able to help with your query. We can offer bespoke solutions and integrations for your business. We love to hear creative and new ideas on how we can help the environment by working together.Get in touch